Various – see above
Brand Interpretor, Designer.
Pencil & Paper, Photoshop, Illustrator
“Branding is a methodical influence on the creation of beliefs in the consumer’s mind.” – Dan Herman. To start this process we first establish a feel for the business objectives, the target audience, and the tone of the company / social media message. We then determine a color pallet, fonts and logos (to fit square and landscape formats as required by online vs print media) to bring the brand identity to life.