Category: Creative Direction
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Product Innovation
Example: The X Factor Interactive Game (Client – Syco TV / FremantleMedia / TalkbackThames) Objective: To duplicate the X Factor as an interactive game for fans and non-fans alike. To write questions for all age groups, to only use music clips that total no more than the specified legal limit, whilst ensuring that the video…
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Online Virals
Examples: MyFriendsHotel.com, Resultcc.com, BlinkCollective.com Video Samples: Objective: To clearly communicate corporate messages in a concise and engaging manner. Role: Producer, Animation, Video Editor, Script, Music Skills: Flash, Photoshop, Final Cut Pro, Felt Tips
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Motion Graphics
Examples: Universal Pictures, FremantleMedia, Anchor Bay, BBC, Metrodome…amongst others
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Content Creation
Examples: Various Video Examples:
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Packaging Design
Example: 5 Item Product Range for Molmo Objective: Create a brand name, logo, design style and finished packaging in a very tight two day deadline. Design a ‘standout’ look whilst compromised by not having the product or photographs to work with. Role: Concept, Design Skills: Illustrator, Photoshop, Felt Tip Pens!
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Product Retail Websites
Example: Molmo – Home Coffee Specialists Objective: To build an online retail presence, that is simple to use, modern and informative about all product specifications. Role: Web Development, Design, Product Photographer, Brading Skills: WordPress, CSS, Photoshop
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Website Tutorials
Example: My Friends Hotel Objective: Create online videos to familiarise community members with simple and in-depth aspects of the website. Role: Script, Video, Editing, Animation, Music Skills: Screen Casting, Photoshop, Flash
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Branding
Clients: Various Clients: Various Examples: Various – see above Role: Brand Interpretor, Designer. Skills: Pencil & Paper, Photoshop, Illustrator Objective: “Branding is a methodical influence on the creation of beliefs in the consumer’s mind.” – Dan Herman. To start this process we first establish a feel for the business objectives, the target audience, and the…
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Print Design
Example: Blink Collective Objective: To create a gift voucher that conveys the adventurous spirit of the ‘Blink’ brand, whilst informing the receipent of the necessary information to redeem the voucher. Role: Designer Skills: Photoshop, Illustrator, Creative Thinking