Author: Pete Kindness
-
5 Star Review!
“Superb, impossible to fault in terms of design, content and features. Bookmark it now!” It was a great surprise when Webuser Magazine let us know that BlinkCollective.com was featured in their magazine. It was a greater surprise to be the ‘Best New Website’ and even more rewarding to know that we’d beaten off competition…
-
Large Scale Websites
Examples: MyFriendsHotel.com, BlinkCollective.com Objective: To create ‘collaborative consumption’ websites for users to add and edit content, to manage booking and onsite communications. Role: Product Development, Creative Direction, Project Management, Design, Quality Control, Social Media, Staffing, Business Development Skills: Wireframing, Asset Management, Testing, Photoshop, CSS, Sales and Marketing, Social Media
-
Product Innovation
Example: The X Factor Interactive Game (Client – Syco TV / FremantleMedia / TalkbackThames) Objective: To duplicate the X Factor as an interactive game for fans and non-fans alike. To write questions for all age groups, to only use music clips that total no more than the specified legal limit, whilst ensuring that the video…
-
Web Project Management
Examples: MyFriendsHotel.com, BlinkCollective.com Objective: To plan, arrange staffing, direct the product vision, set and measure KPIs, innovate, review and test the projects as they evolve from idea to reality. Role: Chief Product Officer Skills: Hybrid – Agile / Waterfall Project Management, Collaborative and Virtual Team Management, Version Control and Virtual Asset Management.
-
Online Marketplaces
Examples: MyFriendsHotel.com, BlinkCollective.com Objective: Build an online marketplace and booking system to allow members to add and edit content in addition to accepting bookings, messages and payments. This is a much more complex project than a single sided booking system or an online shop. Role: Business Concept, Project Management, Website Development Skills: Business Development, Product…
-
Online Virals
Examples: MyFriendsHotel.com, Resultcc.com, BlinkCollective.com Video Samples: Objective: To clearly communicate corporate messages in a concise and engaging manner. Role: Producer, Animation, Video Editor, Script, Music Skills: Flash, Photoshop, Final Cut Pro, Felt Tips
-
Motion Graphics
Examples: Universal Pictures, FremantleMedia, Anchor Bay, BBC, Metrodome…amongst others
-
Video Production
Example: Skilates – Pilates for Skiers & Snowboarders
-
Online Communities
Examples: Blink Collective, My Friends Hotel Objective: Identify the target audience, create suitable content, make content sociable, track interactions, build the brand and drive social engagement. Role: Project Manager, Community Evangelist, Social Media Strategy Skills: Blogging, Twitter, Facebook, Pinterest, ‘Social’ Content
-
UX – User Experience
Examples: Various Objective: Understand the business objectives and the intended audience to implement the most suitable solutions for the client and the end consumer. Role: Project Director, Designer Skills: Diverse UX Experience / Digital Skills, Stakeholder Management, Wirframing, Project Management
-
Content Creation
Examples: Various Video Examples:
-
Video Editing
Example: “The Best Job In the World”
-
DVD Bonus Material
Example: The World at War (Thames Television / FremantleMedia)
-
Packaging Design
Example: 5 Item Product Range for Molmo Objective: Create a brand name, logo, design style and finished packaging in a very tight two day deadline. Design a ‘standout’ look whilst compromised by not having the product or photographs to work with. Role: Concept, Design Skills: Illustrator, Photoshop, Felt Tip Pens!
-
Filmed Interviews
Example: Various – Interview mash-up / Rude Boy (Anchor Bay, FremantleMedia, Metrodome and more)
-
Online Video Content
Example: Fly Tying – The Reverse Parachute
-
Video Content Creation
Example: Bringing Fanny Hill to Life (BBC, FremantleMedia) Objective: To create compelling content for literary and film fans by dealing with the ‘obvious’ questions but also by being specific to the production and the interviewees career histories. All this whilst working on-set and fitting into the tight windows of opportunity available. Role: Produce, Film, Edit a “making-off” featurette and…
-
Product Retail Websites
Example: Molmo – Home Coffee Specialists Objective: To build an online retail presence, that is simple to use, modern and informative about all product specifications. Role: Web Development, Design, Product Photographer, Brading Skills: WordPress, CSS, Photoshop
-
Website Tutorials
Example: My Friends Hotel Objective: Create online videos to familiarise community members with simple and in-depth aspects of the website. Role: Script, Video, Editing, Animation, Music Skills: Screen Casting, Photoshop, Flash
-
Holiday Rental Websites
Example: Grand Arbois Objective: Create an engaging website to showcase not only the apartments but also Les Arcs as a wonderful summer and winter destination. Focus on Les Arcs and the location of the aprtments as the actual apartments are fairly basic. Build a simple website with apartment details, photographs (client supplied), all possible local…
-
Branding
Clients: Various Clients: Various Examples: Various – see above Role: Brand Interpretor, Designer. Skills: Pencil & Paper, Photoshop, Illustrator Objective: “Branding is a methodical influence on the creation of beliefs in the consumer’s mind.” – Dan Herman. To start this process we first establish a feel for the business objectives, the target audience, and the…
-
Small Business Websites
Example: Susanne’s Beauty Clinics Objective: To build an easy to use online presence for a predominantly female and sometimes elderly audience. The ability to book treatments and buy beauty products online in an uncluttered and user friendly manner is central to the sucess of this project. Role: Web Development, Design, Project Management Skills: WordPress, CSS,…
-
Print Design
Example: Blink Collective Objective: To create a gift voucher that conveys the adventurous spirit of the ‘Blink’ brand, whilst informing the receipent of the necessary information to redeem the voucher. Role: Designer Skills: Photoshop, Illustrator, Creative Thinking
-
Corporate Websites
Example: Campbell Nash and IA Cubed Objective: Create a website with all information available in tabs on the homepage. This means content is available quickly without the need to re-load any pages. The result is a site that delivers clear presentation of content whilst offering a fast browsing experience; ideal for the target audience (busy…
-
Budget Websites
Example: Adventure Media School Objective: Create a simple website structure to let the content do the talking. This is a new business concept and one that people may take some time to grasp. Having an uncluttered site helps to maintain focus. We also created the above video to highlight skills that can be gained from…
-
Social Media
Example: My Friends Hotel Objective: Raise awareness of the website, drive engagement and maximise share-ability. Filmed using a webcam and given a 70’s vibe for continuity of feel. Role: Social Media Guru (2009-2011) Skills: Strategy, Bloging, Twitter (2500+ followers at peak), Facebook, YouTube