Create a ski / fitness DVD with a unique format, filmed in Verbier Switzerland. Film professional freeride skier Nick Southwell and pro-freeride snowboarder Johno Verity in the gym as they learn Pilates and it’s benefits for snow sports. Create a 45 minutes, multi-camera, fitness program with 3 participants, in addition to interviews with leading coaches and instructors on the slopes.
Co-producer, Cameraman, Interviewer, Editor, Distribution
HD Video Cemera (Sony A1 / Z1, Canon 100), Final Cut Pro
A Curious Mind, Project Management, Filming, Editing, Design, Creative Direction, Research, Budget Management, Resourcefulness, Problem Solving, People Management, Asset management and the list goes on…
“Branding is a methodical influence on the creation of beliefs in the consumer’s mind.” – Dan Herman. To start this process we first establish a feel for the business objectives, the target audience, and the tone of the company / social media message. We then determine a color pallet, fonts and logos (to fit square and landscape formats as required by online vs print media) to bring the brand identity to life.