Creative Direction

Video Production

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Example:
Skilates – Pilates for Skiers & Snowboarders
Objective:
Create a ski / fitness DVD with a unique format, filmed in Verbier Switzerland. Film professional freeride skier Nick Southwell and pro-freeride snowboarder Johno Verity in the gym as they learn Pilates and it’s benefits for snow sports. Create a 45 minutes, multi-camera, fitness program with 3 participants, in addition to interviews with leading coaches and instructors on the slopes.
Role:
Co-producer, Cameraman, Interviewer, Editor, Distribution
Skills:
HD Video Cemera (Sony A1 / Z1, Canon 100), Final Cut Pro

Content Creation

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Examples:
Various
Video Examples:
Objective:
To create interesting, repeat consumption content with high production values for the target audience.
Role:
Producer, Director, Researcher, Cameraman, Editor, Animation
Skills:
A Curious Mind, Project Management, Filming, Editing, Design, Creative Direction, Research, Budget Management, Resourcefulness, Problem Solving, People Management, Asset management and the list goes on…

Packaging Design

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Example:
5 Item Product Range for Molmo
Objective:
Create a brand name, logo, design style and finished packaging in a very tight two day deadline. Design a ‘standout’ look whilst compromised by not having the product or photographs to work with.
Role:
Concept, Design
Skills:
Illustrator, Photoshop, Felt Tip Pens!

Branding

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Clients:
Various
Clients:
Various
Examples:
Various – see above
Role:
Brand Interpretor, Designer.
Skills:
Pencil & Paper, Photoshop, Illustrator
Objective:
“Branding is a methodical influence on the creation of beliefs in the consumer’s mind.” – Dan Herman. To start this process we first establish a feel for the business objectives, the target audience, and the tone of the company / social media message. We then determine a color pallet, fonts and logos (to fit square and landscape formats as required by online vs print media) to bring the brand identity to life.