Product Innovation

The X Factor Interactive Game (Client – Syco TV / FremantleMedia / TalkbackThames)
To duplicate the X Factor as an interactive game for fans and non-fans alike. To write questions for all age groups, to only use music clips that total no more than the specified legal limit, whilst ensuring that the video content covers all series, remains diverse and interesting when the game is played multiple times whilst not surpasing a limited memory storage capacity.

“I’m not necessarily the biggest fan of the X Factor, but I have to say I really enjoyed this. I have a friend who’s a reviewer who leant me the disc, and I have to say it’s probably the slickest DVD game I’ve ever played.
Sticking closely to the format of the show (taking you through the individual rounds to the final), the gameplay was nice and varied with a lot of clips and trivia, both about the show and music in general.
Playing this with my young nieces, I really liked the fact that the first 3 rounds get you lives in the grand final, as even though their music knowledge wasn’t the best (they are 4 and 8 after all!), it meant that they could be involved all the way to the end – in other games their enjoyment would have ended within 5 minutes, which was most definitely not the case here.
All in all, a great family game, which I can’t recommend highly enough!”

Concept, Structure, Content, Project Manager, Producer, Approval, Staffing
Understanding the Audience / Objectives, Creative Thinking, Problem Solving, Time and Budget Management

Content Creation

To create interesting, repeat consumption content with high production values for the target audience.
Producer, Director, Researcher, Cameraman, Editor, Animation
A Curious Mind, Project Management, Filming, Editing, Design, Creative Direction, Research, Budget Management, Resourcefulness, Problem Solving, People Management, Asset management and the list goes on…

Packaging Design

5 Item Product Range for Molmo
Create a brand name, logo, design style and finished packaging in a very tight two day deadline. Design a ‘standout’ look whilst compromised by not having the product or photographs to work with.
Concept, Design
Illustrator, Photoshop, Felt Tip Pens!